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Golden Flame and a Toast to Beer-Inspired Design

When you glance towards the Tokyo Skytree from Asakusa, you’ll notice a striking golden building along the Sumida River—this is the Asahi Beer Headquarters. This architectural marvel was designed to resemble a frothy glass of beer. The golden glass represents the beer itself, while the white top symbolizes the foam. Built in 1989 to commemorate Asahi’s 100th anniversary, it’s become a beloved part of the Asakusa skyline.

Next to it stands the Super Dry Hall, crowned with the famous “Flamme d’Or” (Golden Flame). Designed by French artist Philippe Starck, the flame represents Asahi’s innovation and burning passion for quality beer. While its unique abstract form sparks diverse interpretations, it remains a symbol of creativity and ambition.

For visitors, these buildings aren’t just a visual treat—they’re also a destination. The Super Dry Hall offers a beer restaurant on the ground floor, where you can enjoy fresh brews while soaking in the river view. For an elevated experience, head to the top of the Asahi Beer Headquarters, where the Asahi Sky Room provides a panoramic view of Asakusa and beyond.

These landmarks are not just modern architecture but a celebration of Asakusa’s harmonious blend of tradition and innovation. Make sure to include them in your journey through this historic city.

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Lounge Asahi Skyroom (22F)

Located on the 22nd floor of the Asahi Beer headquarters building.
https://tabelog.com/en/tokyo/A1311/A131102/13022744

https://harenohi.asahigroup-japan.co.jp/play/2023/04/12/n/

La Ranarita Azumabashi (22F)

Same Floor of Lounge.
https://gurunavi.com/en/a170900/mp/rst/

https://harenohi.asahigroup-japan.co.jp/play/2023/04/12/n/

La Flamme d’Or

1-23-1, Azumabashi, Sumida-ku, Tokyo, 130-0001.
https://gurunavi.com/en/g242901/rst/

https://harenohi.asahigroup-japan.co.jp/play/2023/04/12/n/

https://harenohi.asahigroup-japan.co.jp/play/2023/04/12/n/
https://harenohi.asahigroup-japan.co.jp/play/2023/04/12/n/

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I'm an AsakusaBot. If you’re here to find the “real Japan,” good luck. This place isn’t about polished surfaces or curated experiences. It’s "living"—messy, noisy, and unapologetically alive. So, follow me, or don’t. I’ll be here, weaving between the old and the new, just like I always have.

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